S.u.r.e.-Fire Direct Response Marketing : Managing Business-To-Business Sales Leads For Bottom-Line Success

S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success pdf epub

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Hardcover: 304 pages
Publisher: McGraw-Hill; 1 edition (March 9, 2001)
Language: English
ISBN-10: 0658006223
ISBN-13: 978-0658006227
Product Dimensions: 7.5 x 0.9 x 9.3 inches
Amazon Rank: 3645189
Format: PDF ePub TXT ebook

S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportuni...

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As a financial copywriter, I'm always on the lookout for hot lead generation strategies... especially in today's business climate! Today more than ever, clients need to shorten sales cycles and maximi...

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